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My Little Wrapper – a marketing case study

19th February 2010 | Published in B2C Marketing, Brand and Reputation Management, General Marketing, Local Marketing, Product Marketing

Most reputable business opportunities in the UK struggle to get traction with their marketing. However one biz opp that has made huge progress over the last two years is My Little Wrapper.

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What to do with viral marketing?

21st September 2009 | Published in Viral Marketing

As with all forms of advertising, some thought needs to go into viral marketing. Jack Wallington, senior programmes manager at Internet Advertising Bureau (IAB), believes that companies cannot just immediately come up with a viral campaign.

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‘Most effective’ online videos revealed

15th September 2009 | Published in Viral Marketing

The most effective type of online video for successful advertising has been revealed by new research.

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Recession prompts rise in e-commerce and online marketing

15th September 2009 | Published in Internet Marketing

While high street stores have been struggling of late, reporting a downward trend in trading and launching huge sales to increase turnover, online businesses have been feeling confident about the future.

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Twitter ‘can be effective online marketing tool’

15th September 2009 | Published in Social Media Optimisation

Twitter can be a particularly effective online marketing tool, but only if it is used correctly, it is claimed.

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