Lingerie brand Ultimo has revealed it is shifting its branding efforts from the most successful girl group of the noughties to their 90s counterparts.
Recently, Girls Aloud singer Sarah Harding has appeared as the face of the company’s underwear range.
A level of familiarity with the target audience can help online marketers to deliver advertisements more effectively, it has been suggested.
Internet industry analyst comScore explains that individuals who fall into certain categories online tend to display similar characteristics in other areas.
The vast majority of promotional messages within the cosmetics industry meet the Advertising Standards Authority’s (ASA’s) codes of conduct, the organisation has revealed.
In an analysis of the sector, the ASA asserts that 93 per cent of cosmetics adverts are compliant.
Online marketers could find a generic domain name useful in helping to establish a brand online, it has been claimed.
The suggestion comes from IPTVdomains, which is looking to sell a number of generic online locations suited to the set-top box industry.
A new interactive campaign has been launched by holiday planning service Cheapflights.
The Enjoy Your Flight promotion features an online virtual reality experience hosted by a virtual air steward or stewardess.
An effective brand name conveys the consumer’s need for a particular product, it has been claimed.
John Hoeppner, president of brand identity firm NameQuest, recommends choosing an effective product name ahead of launch as a means of maximising sales potential.
A new online dating service is aiming at the more mature audience in an attempt to capitalise on a niche market, it has been revealed.
Love At Last is being launched by businesswoman Lauren Murphy Garcia of California.
Advertisers are increasingly demanding measurable results from their campaigns in order to assess their return on investment, according to Gartner.
The analyst explains that turbulence in the financial markets is resulting in greater focus on expenditure by digital media advertisers.
A Bulmers spokesperson has revealed that the cider brand is looking to diversify its range in order to capture a greater share of the market this summer.
In the coming months, a number of new Bulmers products are set to make an appearance, further capitalising on the “premiumisation” of cider.
A new branding initiative from office supplies firm Staples is headed by the banner: “My Style. My Way.”
Termed the M by Staples range for short, the product line includes commonly used stationery.