Latest marketing news...

Virgin aims to boost online presence with ‘dynamic website’

2nd July 2009 | Published in Big Brand Marketing

Google was recently named the world’s most valuable brand, becoming the first to pass the billion dollar mark, or £645 million, demonstrating the power of online companies in the modern age.

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Internet ‘in 75% of homes by end of year’

2nd July 2009 | Published in Industry News and Developments

Three-quarters of all households in the UK will have internet access by the end of the year, new research suggests.

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New iPhone ‘likely to attract different consumers’

1st July 2009 | Published in Mobile Marketing

The new iPhone is likely to appeal to consumers who would not have bought earlier models, an expert believes.

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Twitter ‘generates $2m in revenue’ for Dell

1st July 2009 | Published in Social Media Optimisation

Computer company Dell says it has brought in revenues of at least $2 million (£1.2 million) as a direct result of its activity on Twitter.

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Online display ad activity ‘up 21%’

1st July 2009 | Published in Advertising

Online display advertising has seen a significant increase in activity in the early part of the year, new data suggests.

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