Zero Strategy is a marketing news blog covering the UK market.  Why?  Well, because there’s not a lot out there just now and the industry could really be doing with a little more coordination to bring traditional marketing and emerging forms of marketing a lot closer.

What can I find here?

The site has just launched so is really only just in blog form just now, but that will change in the future.  For the time being, we will be covering marketing news and insights, as well as a few “how to” and buyers guides.

The focus of the site is:

• General marketing
• Brand and reputation management
• Public relations
• Small business marketing
• Big brand marketing
• Internet marketing
• Industry news and developments
• Media and advertising
• User guides and reports

Why “Zero Strategy”?

Zero Strategy refers to the unfortunate reality that marketing professionals all too often hide within their own areas of experience and knowledge - not venturing out into new markets or embracing other techniques.  The problem is having “zero strategy”.

The purpose of this site is to help address this issue to an extent by providing information in a way that doesn’t scare off the people who will benefit from it the most - marketing professionals.  With a better understanding of different areas of marketing, we can all work on putting together a more solid strategy for our businesses and clients.