About Zero Strategy

Zero Strategy is a marketing news site and community focusing on the UK market.  Why?  Well, because there’s not a lot out there just now and the industry could really be doing with a little more coordination to bring traditional marketing and emerging forms of marketing a lot closer.

What can I find here?

Marketing and business news that primarily focuses on the UK market. On top of our marketing discussion forums, you can also search our marketing directory to find UK marketing, media and design suppliers.

Why “Zero Strategy”?

Zero Strategy refers to the unfortunate reality that marketing professionals all too often hide within their own areas of experience and knowledge - not venturing out into new markets or embracing other techniques.  The problem is having “zero strategy”.

The purpose of this site is to help address this issue to an extent by providing information in a way that doesn’t scare off the people who will benefit from it the most - marketing professionals.  With a better understanding of different areas of marketing, we can all work on putting together a more solid strategy for our businesses and clients.

Feel free to drop by our forums to discuss ideas on how to integrate marketing messages and campaigns across different media.

- The Zero Strategy Team