Affiliate marketing ‘can produce sales’

Affiliate marketing has grown in the past couple of years and it can produce sales for traders, it is said.
David Hall, partnerships director at Affiliate Window, comments that affiliate marketing was once an immature market.

His claims come as Econsultancy releases its second affiliate census report that reveals only 30 per cent of affiliates perceive the recession to be a danger to their affiliate marketing business.

According to Econsultancy, affiliates believe the biggest threat to the sector comes from voucher code sites.

“Voucher code and cash-back sites, which are becoming increasingly popular because of the economic crisis, continue to polarise the industry because many affiliates say they are missing out on commission,” asserts Econsultancy research director Linus Gregoriadis.

He believes many consumers are going on such sites before making a purchase, giving these websites the credit.

Econsultancy, a community digital marketing and ecommerce professionals to come together that was founded in 1999, holds around 100 events every year.