PillowPillowPillow plans PR programme

A new public relations exercise is to be undertaken by pet-themed soft furnishings supplier PillowPillowPillow.

The company explains that it is looking to increase its level of coverage in broadcast media.

Part of the production process for the pillows includes a “pet casting call” to decide which animals to replicate in padded form.

In this way, the company asserts that it is able to form a “kinship” with the owners of the pets featured.

PillowPillowPillow was created by Aaron Stewart of the Parson’s School of Design, whose pet Scooter provided the inspiration for one of the cushions.

The range includes two dachshund-style pillows, Ruby and Scooter, which are said to be ideal for providing neck support.

Meanwhile, the other species reproduced in cushioned form are “pet-perfect for your booty”.

Feline fans need not fear either, as the cushions incorporate cat-inspired designs in addition to those based on dogs.

The total number of styles available was extended further with the introduction of the firm’s second series of pillows - or PillowPillowPillows, to give them their full name.