‘An innocent approach’ to digital marketing

Smoothie maker innocent is to discuss its approach to digital marketing for the first time at an upcoming event, it has emerged.

The brand is due to reveal some of the ways in which it makes use of digital marketing at the first Breakfast Bites session held by the British Interactive Media Association.

Digital manager at the firm Ted Hunt explains that much of its current efforts follow a “learning by doing” approach in recent years.

“It’s the first time innocent has spoken publicly about our approach to digital specifically,” he says.

“Just like a good finger buffet there should be something for everyone and we might not have time to do this again for a while.”

Meanwhile, innocent is currently preparing for its first Annual General Meeting - although it stresses the affair is unlikely to be particularly formal.

Ahead of the meeting, the company is inviting its customers to fill in a questionnaire and upload a photograph of their completed form to a specially established group on image sharing website Flickr.

The best entries are to be rewarded with prizes across categories such as “best suggestion” and “best fruit drawing”.