Applied Diagnostics unveils brand identity

A new brand identity has been unveiled for molecular laboratory technologies provider Applied Diagnostics.

The firm has undertaken an overhaul of its corporate identity, incorporating redesigned stationery, banners for trade shows, a new website and updated PowerPoint templates.

Patients are given the opportunity via the new website to obtain answers to frequent queries, descriptions of the test methodologies used in the firm’s laboratories and access to educational resources.

Applied Diagnostics Director of Marketing Danny Granados explains that the process undertaken allowed the firm to “hone in on what our brand promise is and how we want to be perceived by our customers”.

“We’re thrilled with the results,” he adds.

The company explains that it operates on five basic principles which construct the ICARE mission statement.

These comprise innovation, compassion, accuracy, responsibility and ethics, Applied Diagnostics states.

By following these foundations, the firm suggests that it is better able to provide reliable results to its partners within the healthcare profession.