Porsche ‘the most luxurious brand’

While many companies may wish their brands to be seen as luxurious, it is Porsche which takes the accolade in a new study.

The Luxury Institute has named the make as the most luxurious automobile brand within the market.

Such a status makes the brand a “world-class sports cars for the true connoisseur”, according to the report.

Detlev von Platen, president and chief executive officer of Porsche Cars North America, says: “Customer perception is everything in the luxury car market.

“This distinction helps us know that we are successfully delivering on our brand values in a very competitive automobile market.”

Among the 1,600 consumers surveyed, respondents had an average income of $349,000 (£179,000) and a typical net worth of $3.7 million.

Potential Porsche drivers are given the opportunity on the company’s website to build a virtual version of their dream vehicle, with interior and exterior customisation options as well as add-ons to choose from.