New Coke Zero campaign set for digital advertising

A new marketing campaign for Coke Zero will use digital advertising to appeal to a young male audience.

It will feature a number of 15-second ‘the Impossible Made Possible’ scenarios and it is hoping to reach 45 per cent of the company’s core male target across key passion points online.

Exclusive content from Coke Zone can also be downloaded by consumers who want to see what ‘the Impossible Made Possible’ action is all about.

Meanwhile, another Coke Zero ad focuses on a character who wakes up next to a girl in an untidy room.

As he reaches for a Coke Zero and the girl has gone off for a shower, her father knocks on the locked door.

The hero of the ad gulps the drink down and the tagline “‘Coca-Cola Zero’ presents ‘The Impossible Made Possible’” appears on screen when a SWAT team crashes into the room to clean it.

He is then airlifted away in SWAT gear as the girl comes out of the shower.

A new Dr Pepper advert was announced earlier this month and it will be another instalment in the ‘What’s the Worst that could Happen’ creative campaign.