Data Projections is ‘Simply Connected’

“Simply Connected” is the theme for a new branding exercise being undertaken by audiovisual equipment supplier Data Projections.

The company has announced an overhaul of its website and corporate identity, complemented by a new logo.

However, while communications from the firm may look fresh and new, a Data Projections spokesperson asserts that its mission remains the same.

“Our mission has always been to provide state-of-the-art technology and solutions that make it simple for our customers to communicate effectively,” explains company president Billy Zaleski.

He adds: “Our new logo shows us as the driving force that allows our clients to simply connect.”

In a recent interview with the Texas Distance Learning Association, vice-president of sales and marketing Matt Zaleski said the need for a brand update became apparent over the years since the 1987 launch of the firm.

He told the organisation that the family-run company “really wanted to see” how it could improve the effectiveness of its messages when conveying its brand identity and information about the services it provides.