NSPCC announces ‘better out than in’ campaign

A new campaign is to be launched by the NSPCC which aims to encourage young people to speak out about their concerns.

The “better out than in” campaign is to urge children to contact ChildLine if they are worried about a topic, whatever it may be.

John Grounds, director of communications for the NSPCC, explains: “We ultimately want to convey the message to young people that ChildLine is there to help.

“That whatever the worry, big or small, it’s better out than in.”

Advertisements are to be broadcast on the radio over a four-week period beginning on May 12th, as well as appearing in magazines which appeal to young people.

The NSPCC has operated its Full Stop campaign since March 1999, encouraging all people to put an end to child suffering, cruelty and abuse.

In October 2007 the Be the Full Stop initiative represented a development of the scheme, providing individuals with a list of 19 ways in which they can help put an end to mistreatment of young people.