Technology and consultancy firm Capgemini has announced that it is set to complement its Together Free Your Energies advertising campaign with a viral component.

The rules of advertising to consumers can also be applied in business-to-business promotional campaigns, it has been claimed.
Promotional information resource MarketingSherpa suggests that many of the tactics employed when targeting consumers can transition effectively to the business environment.

Consultancy firm Liberty Business Services is hoping its new blog can increase the number of customers signing up for online courses, it has been revealed.
The company explains that its blog posts represent a “primer” for its course in understanding business credit and financing.

The UK-based segment of printer manufacturer Brother’s business is set to undertake an “aggressive” marketing campaign, it has been revealed.
Based in Manchester, the firm produces inkjet and laser printers in monochrome, colour and multifunction formats.