My Little Wrapper – a marketing case study

Most reputable business opportunities in the UK struggle to get traction with their marketing. However one biz opp that has made huge progress over the last two years is My Little Wrapper.

Would you like fries with your banner ad?

25th June 2008 | Published in B2C Marketing, Internet Marketing, Product Marketing

Fast food restaurants are increasing their share of the online marketing sector, according to figures from comScore.
The internet analyst reveals that almost 300 million banner ads were served on the McDonald’s website in March 2008.

PillowPillowPillow plans PR programme

25th April 2008 | Published in B2C Marketing, Product Marketing

A new public relations exercise is to be undertaken by pet-themed soft furnishings supplier PillowPillowPillow.
The company explains that it is looking to increase its level of coverage in broadcast media.

Kitbag looks to profit from adidas launch

23rd April 2008 | Published in B2C Marketing, Internet Marketing

The launch of a new replica cricket kit based on that worn by the England team has spurred one online retailer into action, it has been revealed.
Kitbag is looking to generate extra traffic to its website by hosting a viral game allowing visitors to try their hand at some virtual Test cricket.

Online reviews ‘highly positive’

23rd April 2008 | Published in B2C Marketing, Internet Marketing, Product Marketing

Online marketers looking to highlight the quality of their products could find user reviews useful, in light of recent research.
A study conducted by social commerce company Bazaarvoice reveals that online reviews are almost always positive.

‘Twin approach’ to A&K campaign

A new online promotional campaign being put in place by Abercrombie & Kent is adopting a dual approach, it has been revealed.
The company provides “experiential holidays” to destinations around the world on a bespoke or luxury basis.

Restaurant “service charges” - should they be disclosed?

1st December 2007 | Published in B2C Marketing

There was an interesting discussion on BBC News this morning - on the lead up to the Xmas season, there is some debate about the practice of restaurants automatically adding a 12.5% service charges to bills.
Personally, I think this is a cop out.  Business owners know fine well that most customers won’t argue their bill [...]