Most reputable business opportunities in the UK struggle to get traction with their marketing. However one biz opp that has made huge progress over the last two years is My Little Wrapper.

Search is an effective way to construct and maintain a brand, it is said.

The science of marketing has taken a new step, if the creators of a new technique are to be believed.

It seems that almost everything in the physical world has a cyber equivalent, but there is one cyber-prefixed term that website owners should look out for - cybersquatting.

Online marketers should go to significant lengths to preserve their reputation on the internet, an expert has advised.

Google has overtaken Microsoft as the UK’s top brand, according to research by the Superbrands Council.
This is the internet giant’s first appearance at the top of the list, while its competitor Microsoft came in at second.

Consumers are more than twice as likely to engage with brands through online marketing than print advertising, new research has revealed.
According to research by the Internet Advertising Bureau (IAB), 40 per cent of brand interaction across major retailers is the result of internet marketing.

The retail sector has the worst performance when it comes to marketing communications, according to Red Lorry Yellow Lorry.
According to research by the brand language specialists, businesses in the retail sector lag behind all other industries in its efforts to “humanise their image”.

Email marketing agency dotMailer has rebranded itself and is expanding into new areas of online marketing.
It will now not only offer direct email marketing, but also other services such as search engine optimisation.

Rapport with clients and customers can be created through experiential marketing, it has been claimed.
Blazinstar experiential marketing director Shaz Smilansky asserts that the two-way process involved in such a method helps to include customers in a brand.