The AXA logo is to be accompanied by a new signature on branded materials from the firm, it has been revealed.
Alongside the logo, the signature “redefining/standards” is to appear to assert the company’s commitments to its clients and customers.
The move follows a year-long review process in which nearly 100,000 interviews were conducted with employees, distributors [...]

Health-conscious beverages manufacturer Rudy Nutrition has announced a makeover of its drinks brand.
The news comes ahead of a campaign featuring professional athletes endorsing the benefits of Rudy Nutrition’s beverages.

While many sports may instil a sense of brand loyalty among their followers, NASCAR is ahead of the pack, according to one company.
Race Face Sunscreen is the only sun protection product to be licensed by the motor racing organisation.

There are five stages towards achieving brand advocacy among employees, according to Forrester Research.
A new study from the firm, Best Practices for Driving Employee Brand Advocacy, lists the ways in which workers can be encouraged to praise a product or service in their personal lives.

Fashion retailer Principles has announced its newest collection - which is new by name as well as nature.
The latest Nouveau collection is to be available online, as well as in the retailer’s high-street stores throughout the UK.

A new brand identity has been unveiled for molecular laboratory technologies provider Applied Diagnostics.
The firm has undertaken an overhaul of its corporate identity, incorporating redesigned stationery, banners for trade shows, a new website and updated PowerPoint templates.

A new campaign is to be launched by the NSPCC which aims to encourage young people to speak out about their concerns.
The “better out than in” campaign is to urge children to contact ChildLine if they are worried about a topic, whatever it may be.

A promotional campaign has seen Jaguar “dominate” the mobile internet, the automobile manufacturer says.
More than 16,000 wallpapers and 12,000 videos have been downloaded by visitors to the Jaguar mobile internet site.

Some of the world’s biggest brands are failing to harness the power of social networking, according to a new report.
The 2008 Social Media Sectors study from search conversion agency Tamar revealed that such networks are used to praise companies as well as to discuss negative experiences.

“Tomorrow’s Answers Today” is the theme for a new branding exercise being undertaken by chemicals company AkzoNobel.
Meanwhile, the firm is to drop the use of the name ICI completely as AkzoNobel has been determined to carry more weight and historical context.