“Simply Connected” is the theme for a new branding exercise being undertaken by audiovisual equipment supplier Data Projections.
The company has announced an overhaul of its website and corporate identity, complemented by a new logo.

While it may seem unlikely for a winemaker to move into the lighting market, that is just what Veuve Clicquot has done.
The champagne firm has launched its own interpretation of a classic chandelier in the form of the Globalight.

People talk about branding and automatically associate it with multinational companies – that doesn’t need to be the case, especially online.  Even the smallest business has the opportunity to ring fence their brand online and it can be beneficial to do so.