T-Mobile has taken advantage of its close partnership with Google to launch its own YouTube channel for its customers.

Analysing feedback from customers is essential for online marketers if they want to retain their most valuable clients, an expert has advised.

Businesses should focus online marketing on developing a loyal customer base, according to Avail Intelligence.
Less than one third (29 per cent) of businesses in the online marketing agency’s survey believe customer retention is their most important objective.

A key issue in designing an effective e-marketing campaign is to target specific recipients, it has been claimed.
Business solutions provider DMC Software asserts that email marketing can still be effective despite concerns about sending commercial messages over the medium.

The rules of advertising to consumers can also be applied in business-to-business promotional campaigns, it has been claimed.
Promotional information resource MarketingSherpa suggests that many of the tactics employed when targeting consumers can transition effectively to the business environment.

Email communications from holiday park operator Butlins are to become more broadly based as part of a new marketing campaign from the firm.
Butlins explains that email is an important tool when contacting its customers and encouraging them to return to one of its venues around the UK.