Last month, the government unveiled the long-awaited Digital Britain white paper, which included the aim of implementing universal access to broadband by 2012.

The future of direct marketing will be more environmentally friendly, if a new standard launched today (January 21st) is successful.

Cutting back on digital media is the “last thing” businesses should be thinking about, an industry expert has advised.

Consumers are increasingly taking in digital information and entertainment across a variety of platforms according to their own specific requirements, an industry expert has said.

Many marketing professionals feel they lack the skill to begin offering digital marketing as a service, new research has revealed.

Internet Protocol Television (IPTV) will be a crucial component of coverage of the 2012 London Olympic Games, according to BBC Sport.

Digital radio still remains popular among listeners despite initial uncertainty about the medium, new trends reveal.

Direct marketing companies that use multimedia advertising to target potential consumers tend to be more successful than those who do not, new research shows.

Technology marketers will be increasing their marketing budgets this year although at a slower pace than last year due to a faltering economy, new industry forecasts suggest.

Businesses in the UK are failing to fully capitalise on digital media platforms, a new report suggests.