Businesses are using Twitter for direct marketing as well as for public relations, it has been claimed.
Gartner has reported that many businesses have set up Twitter identities as part of their communications plans in a similar way that they use corporate blogs.

A group of UK residents have launched a Facebook group campaign to promote their view on print phone directories.

Direct mailing used to be the preserve of larger companies but now - thanks to new technology - small to medium-sized enterprises (SMEs) can reap its benefits too.

Advances in web technology means that there are now a “myriad” of ways in which marketing campaigns can be made more engaging, an industry publication suggests.

The internet has increased the opportunities for direct marketing, according to the Institute of Direct Marketing (IDM).
Marketing director at the IDM, Lisa Turner, notes that “technology is driving the integration” of formerly “distinct marketing techniques”.

Email communications from holiday park operator Butlins are to become more broadly based as part of a new marketing campaign from the firm.
Butlins explains that email is an important tool when contacting its customers and encouraging them to return to one of its venues around the UK.

A footwear industry analyst is looking to the internet to broaden the scope of its reporting services.
The NPD Group has provided reporting on the European sports footwear and apparel industry for more than ten years.