Email marketing: What to do and the rewards that can be reaped
As with perhaps all advertising campaigns, email marketing has a number of dos and do nots. Many experts have shared their views on what constitutes a sound email marketing strategy and it appears that some companies are taking on fresh approaches to their messaging efforts.
Responsible email marketers ’should remember customer preferences’
Responsible email marketers will make it easy for customers to tell them what they want while keeping in mind that their stated preferences are able to change, it has been suggested.
Email marketers ’should put themselves in consumers’ shoes’
To build a strong foundation for an email marketing campaign a company should imagine themselves in their customer’s shoes, it is suggested.
UK retailers ‘can do more with email marketing’
UK retailers are not paying attention to simple measures with their emails that could help increase click-throughs and online sales, it has been suggested.
Value ‘vital in email marketing’
It is vital that companies using email advertising campaigns that they consider the value of their messages to the recipient, it is claimed.
Email ‘vital for efficient marketing’
Email is extremely important for businesses looking to concentrate on effective marketing during the recession, new research has suggested.
Email marketing ‘will be dominant in recession’
Email will be the dominant form of marketing during the recession as it offers low costs as well as improved return on investment, it has been suggested.
Welcome email ‘offers a top chance for subscriber engagement’
The welcome email might well be the single best opportunity for email marketers to get the attention of subscribers and then drive action, it is said.
Merging email databases ‘can aid marketing’
By merging their email databases, firms can ramp up their marketing campaigns with more targeted messages, it is stated.
Marketers ‘must overcome consumers’ email fears’
People are increasingly fearful about email security and privacy, which marketers must be aware of and work to overcome in their online campaigns, one expert advises.