Internet Protocol Television (IPTV) will be a crucial component of coverage of the 2012 London Olympic Games, according to BBC Sport.

Sky has been confirmed as British Cycling’s new sponsor in the run up to the London Olympics in 2012.
The partnership will help raise the profile of the sport in the UK and provide some additional investment for cycling development including grass-root initiatives.

This year’s Birmingham Jazz Festival has embraced online marketing to reach its audience, it has been revealed.
Following in the footsteps of larger and more popular festivals such as Glastonbury and V, the 24th Birmingham Jazz Festival is hoping to keep fans informed and raise awareness through its website.