Most reputable business opportunities in the UK struggle to get traction with their marketing. However one biz opp that has made huge progress over the last two years is My Little Wrapper.

As firms look to survive the recession, performance-based marketing with higher returns on investment will be the priority, one expert suggests.

There are a number of ways to get attention online, such as making a product look like it is not free, when actually it is, it is claimed.

Effective marketing strategies need to involve understanding the supply chain, claims one expert.

Performance-based marketing initiatives rely on the business data used on them for success, it is believed.

Businesses should make sure they focus on marketing in the current economic climate rather than cut back on it, it has been claimed.

Internet marketers should use multiple methods as part of their campaign strategies instead of relying solely on isolated techniques, an expert has advised.

A significant number of businesses are increasingly turning to lead generation as part of their marketing strategy, according to LeadPoint.

Global marketers need to put consumers at the centre of their operations in order to respond to the challenges presented by the rise of interactive marketing, a new survey suggests.

Both the Labour Party and the Conservative Party are thought to be reconsidering their marketing strategies, it has been revealed.