Internet advertising ‘up by 10% in 2009′
Internet advertising will grow by 10.1 per cent across the world this year, the latest figures suggest.
Self-regulation ‘is adequate for UK advertising industry’
Regulation of online advertising remains a key concern for those in the industry, as issues surrounding privacy continue to be raised by commentators, sector insiders and MPs.
Internet ‘in 75% of homes by end of year’
Three-quarters of all households in the UK will have internet access by the end of the year, new research suggests.
Project aims to increase knowledge of online audience measurement
Return-on-investment is a key consideration for advertisers, who are increasingly turning to online platforms where they can supposedly measure the success of campaigns better than they could when promoting products through for traditional forms such as newspapers and magazines.
UK online retail spending ‘to reach £31bn by 2013′
Online retail spending among UK consumers will reach £31.2 billion by 2013, a new study suggests.
Global downturn ‘forces change of online marketing direction’
The global financial crisis has resulted in a shift of marketing focus among online retailers in the US, it is claimed.
‘Now is the time’ for online marketing
There are a variety of reasons why getting involved with online marketing makes sense now more than ever, it is claimed.
Continued online investment ‘will pay after recession’
Those firms that continued to invest in raising their online presence will come out of the recession on top, it has been suggested.
Online sales outperforming high street
Sales online are outperforming those on the high street, according to new research.
UK ‘the most interested country in Twitter’
The country most interested in Twitter is the UK, according to research - something that may interest advertisers looking to use the platform as part of their campaigns.