CERN is to celebrate the 20th anniversary of the internet this month with a special event and will welcome its inventor Mike Sendall, a man that may well be inspirational to internet advertisers.

Researching a target market is essential for those businesses looking to find the most effective way of engaging the relevant audience, it has been suggested.

Advertising professionals will be concerned of their return on investment (ROI) from campaigns this year as a result of the recession, it has been claimed.

Technology could help marketers adapt during the recession, which has seen people change the ways in which they are spending, it has been said.

Investment and innovation in online marketing will continue during the tough financial conditions facing companies around the world, predicts Adobe Systems.

Online advertising spend will grow by ten per cent this year, while rich media and video advertising will grow to make up 59 per cent of European online display ad expenditure in 2013, it is claimed.

The Woolworths brand has been acquired by Sir David and Sir Frederick Barclay, owners of the Daily Telegraph.

Tesco is to launch its own e-commerce clothing store as experts expect the internet clothing industry will treble in size by 2012.

More than one billion people accessed the internet during December 2008, marking a new record in online history.

The e-commerce platforms market is performing well as more consumers are looking to buy products online, an Econsultancy report has asserted.