Recession prompts rise in e-commerce and online marketing
While high street stores have been struggling of late, reporting a downward trend in trading and launching huge sales to increase turnover, online businesses have been feeling confident about the future.
Online advertising ‘has benefited from the downturn’
Online advertising has in a sense benefited from the recession, it is claimed.
Online customer opinions ‘are most trusted advertising’
Consumer opinions posted online are the most trusted form of advertising, new research suggests.
Online marketers urged to consider global audience
Online marketers are being told to remember that they have a potential market right across the world, not just in their own country.
Online marketing ‘mistakes’ revealed by expert
An online marketing expert has revealed a list of actions which he says marketing professionals should always avoid.
Google reveals web design tips
An expert from Google has revealed a series of design tips for maximising the chances of a website’s success.
Web design tips for increasing online sales revealed
An expert has revealed a series of web design tips which are said to directly improve sales figures.
Online retail ‘remains strong’
The online retail sector is remaining strong in the UK despite the recession, a new study suggests.
EU ‘must conquer trade barriers to boost e-commerce’
A new report is calling for trade restrictions to be resolved in order to boost online retailing across the EU.
Fresh guidelines for online video ads introduced
The Internet Advertising Bureau (IAB) has launched updated guidelines for online video advertising.