Online display ad activity ‘up 21%’
Online display advertising has seen a significant increase in activity in the early part of the year, new data suggests.
Facebook ‘the top UK display ad publisher’
Facebook has been ranked by some distance as the number one publisher of online display adverts.
Online advertising spend rises on back of innovation
Everything seems to be moving online these days and the marketing world is no different, with advertising professionals devoting increasing proportions of their budgets to internet-based initiatives.
Online advertising ‘a good option during a recession’
The internet represents a “very useful” means of advertising during a recession, an industry insider believes.
Vertical ad networks achieving rapid growth - study
A new study has pointed to the “rapid emergence” of online vertical advertising networks.
Keira Knightley appears in Women’s Aid online ad
Actress Keira Knightley and Joe Wright have joined forces for an advert that will feature on the internet.
Online ads ‘more effective while shopping’
People are more engaged by online adverts when they are searching for a particular item to purchase, according to a study.
Beatbullying launches new ad campaign online
Beatbullying has unveiled a new nationwide advertising campaign that will feature online interactive ad formats.
Entertainment for youngsters, relevance for elders
Younger audiences are more interested in things that entertain them in advertising, while older consumers are looking for relevance , research suggests.
Confidence in financial bodies ’supported by ads’
Consumer confidence in the long-term health of financial institutions is significantly influenced by advertising efforts, a new study has suggested.