Online display ad activity ‘up 21%’

1st July 2009 | Published in Advertising

Online display advertising has seen a significant increase in activity in the early part of the year, new data suggests.

Facebook ‘the top UK display ad publisher’

24th June 2009 | Published in Advertising

Facebook has been ranked by some distance as the number one publisher of online display adverts.

Online advertising spend rises on back of innovation

3rd June 2009 | Published in Advertising

Everything seems to be moving online these days and the marketing world is no different, with advertising professionals devoting increasing proportions of their budgets to internet-based initiatives.

Online advertising ‘a good option during a recession’

3rd June 2009 | Published in Advertising

The internet represents a “very useful” means of advertising during a recession, an industry insider believes.

Vertical ad networks achieving rapid growth - study

3rd June 2009 | Published in Advertising

A new study has pointed to the “rapid emergence” of online vertical advertising networks.

Keira Knightley appears in Women’s Aid online ad

15th May 2009 | Published in Advertising

Actress Keira Knightley and Joe Wright have joined forces for an advert that will feature on the internet.

Online ads ‘more effective while shopping’

6th May 2009 | Published in Advertising

People are more engaged by online adverts when they are searching for a particular item to purchase, according to a study.

Beatbullying launches new ad campaign online

1st May 2009 | Published in Advertising

Beatbullying has unveiled a new nationwide advertising campaign that will feature online interactive ad formats.

Entertainment for youngsters, relevance for elders

1st May 2009 | Published in Advertising

Younger audiences are more interested in things that entertain them in advertising, while older consumers are looking for relevance , research suggests.

Confidence in financial bodies ’supported by ads’

1st May 2009 | Published in Advertising

Consumer confidence in the long-term health of financial institutions is significantly influenced by advertising efforts, a new study has suggested.