Mobile marketing technology continues to gather pace, with customer relationship management (CRM) software the latest solution set to take off in the near future.

The new iPhone is likely to appeal to consumers who would not have bought earlier models, an expert believes.

As mobile phone technology becomes increasingly sophisticated, more and more people are accessing the internet on the go, using handheld devices.

Mobile advertising spending in the UK is at even higher levels than previously thought, according to the latest data.

Mobile media was accessed by 93 per cent of iPhone Users in January with email the most popular application, it has been revealed.

Many consumers believe that mobile advertising is irrelevant to everyone, according to research.

It is unlikely that mobile marketing will replace traditional internet advertising, it has been claimed.

Users of mobiles are increasingly looking for a more personalised experience similar to that with the internet or a PC, it is believed.

Business looking to utilise mobile marketing should develop different websites for each class of handheld device, one expert advises.

A report in to mobile audience metrics will aid firms in creating and running marketing campaigns, it is claimed.