Yahoo! has launched a new display ad service designed to help small and medium-sized businesses reach their target audiences.

Even during the current economic downturn pay-per-click advertising is continuing to grow and there are various tips marketers can take advantage of to improve the total return on investment (ROI) on Microsoft adCenter, it is said.

Yahoo! has launched three new targeting products for brand and performance marketers that are created to help in getting to the audiences that matter most when advertising.

Microsoft has created the Publisher Leadership Council to consult on the development of Microsoft PubCenter - a next-generation advertising platform for digital media publishers.

Making bids for branded keywords doesn’t have to be expensive, depending on what the brand name is and what sector a company works in, it is said.

Advertisers can avoid click fraud by buying leads rather than clicks, according to Justin Rees, head of marketing at LeadPoint UK.

More targeted keywords should be used in companies’ accounts to gain sales from pay-per-click advertising, it is believed.

Microsoft has turned into a genuine Casanova for online advertisers by providing a series of tips for Valentine’s Day pay-per-click (PPC) campaigns.

Firms which hire a professional online marketing company to run their pay-per-click (PPC) campaigns have been offered advice by an expert in the field.

Businesses which want to advertise using pay-per-click (PPC) should create a number of different campaigns, according to an expert.