Google has announced two major changes to its Adwords algorithm that are designed to improve quality.

There has been a ten per cent rise in botnet online attacks during the third quarter of 2008, new research reveals.

Paid search engine traffic is most relied on by companies within the insurance industry, new research suggests.

Online travel agency ebookers is set to launch a new pay-per-click (PPC) marketing strategy with a new agency.

Search engine marketing costs could be set to rise under the new Yahoo-Google tie up, according to research.
A study by SearchIgnite, found that the price of keywords could see overall increases of 22 per cent.

Health magazine publisher Rodale has struck a new online marketing deal with Microsoft.
The agreement will see users visiting some of the publishers dedicated websites, which include MensHealth.com and WomensHealthmag.com, through adCenter.

Online marketing using pay-per-click (PPC) may soon be replaced by pay-per-action, it has been claimed.
Businesses and search engines earn money through PPC according to the number of unique users that click through to the targeted page.

Online travel bookings firm Expedia has announced that it is to invest around £500 million of its revenue in marketing during 2008.
Following record profits in the first quarter of 2008, reflecting a 48 per cent increase in year-on-year revenue, online marketing looks set to be the prime target.

A pay-per-click campaign aims to raise the profile of travel operator P&V Holidays in the UK.
The company plans to place banner advertisements on major travel portals, as well as the travel pages of the Times Online website.

Search portal Google has recommended television as the ideal medium through which to reach unfamiliar customers.
The comments come in an Inside AdWords blog post as Google announces the US roll-out of its Google TV Ads service.