Online advertisers ‘look to single-site placement’

23rd April 2008 | Published in Internet Marketing, Pay Per Click Marketing

The success of advertising networks such as Google’s AdSense and AOL’s Platform-A hides the fact that many online advertisers would rather target individual sites, it has been revealed.
JupiterResearch has published figures showing that less than a quarter (23 per cent) of webmasters consider such networks to be more cost-effective than having promotional messages hosted on [...]

‘Twin approach’ to A&K campaign

23rd April 2008 | Published in B2C Marketing, Big Brand Marketing, Pay Per Click Marketing, Search Engine Optimisation

A new online promotional campaign being put in place by Abercrombie & Kent is adopting a dual approach, it has been revealed.
The company provides “experiential holidays” to destinations around the world on a bespoke or luxury basis.

Avoiding Pay-per-Click Marketing Pitfalls

4th March 2008 | Published in Pay Per Click Marketing

If you are somewhat of a newbie when it comes to the whole pay-per-click business it is highly recommended that you do some heavy research before you start your first PPC marketing campaign.  Today’s PPC business has gotten quite complex but it is still quite profitable, this is why many people have headed this way [...]