Getting workers trained up in the intricacies of online public relations (PR) is a great way for businesses to keep marketing budgets down.

Jakob Nielsen cited research on his Alertbox website which revealed that journalists use the internet a lot, search a lot, but get annoyed when sites don’t help them out.

Direct marketing through social networking websites can potentially result in as much bad press as good, according to DataTalk Research Limited.

The same publicity techniques which turned around the fortunes of Paris Hilton are now being employed by representatives of Oprah Winfrey, it has been claimed.
CR Cataunya Ransom, co-founder of Mosnar Communications, claims that Oprah’s reputation took a turn for the worse after she expressed support for US politician Barack Obama.

While it may not seem like the most obvious prize for a cruise operator to give away, a Harley-Davidson motorcycle is being offered by SeaEscape.
The company runs cruises for purposes ranging from weddings and casino nights to corporate events.

The promotional campaign for LG’s new Scarlet television features a human embodiment of the model.
Natassia Malthe personified the television at a recent gala ceremony in London, donning a flowing red gown in honour of the colour-themed name of the sets.

US Democratic presidential candidate Barack Obama is receiving some unexpected exposure in the skies over north America, it has been revealed.
The politician’s name is emblazoned across the underside of a giant inflatable pig lost over the state of California.