Internet ‘will help fight recession’, say small firms

29th April 2009 | Published in Small Business Marketing

Small businesses believe the internet will help them fight the recession, research has shown.

SMEs ‘not taking advantage of SEO’

24th February 2009 | Published in Search Engine Optimisation, Small Business Marketing

Many small and medium-sized businesses are not giving enough time to search engine optimisation (SEO), it is believed.

Retail SMEs looking to e-commerce

29th January 2009 | Published in Small Business Marketing

UK small and medium-sized enterprises in the retail industry are increasingly adopting e-commerce , a new study suggests.

Internet advertising increases success of SMEs

3rd November 2008 | Published in Internet Marketing, Small Business Marketing

Small to medium-sized enterprises (SMEs) that make use of online advertising are more likely to have a dynamic company profile, new research suggests.

Small Business Failure - a Marketing Approach

1st May 2008 | Published in Small Business Marketing

As many inexperienced business owners might admit, starting a new business is no easy task, there are many things that could go wrong however, in order to make things work you need to think and act in a positive way. Choosing the right niche, product or service and marketing strategy are vital for your success [...]

How to Protect Your Personal Assets in Case of Business Failure

4th March 2008 | Published in Small Business Marketing

So you have put together a small business plan which sounds good and may work just fine, this is always great news! not everyone is able to come up with a good business idea.  After you have everything on paper it is time to get some funding so the next step is to go to [...]

Small Business Differentiation Done the Right Way

4th March 2008 | Published in Small Business Marketing

Creating a small monopoly is what every business wants, however monopolies are very rare and your business niche may already have quite a few competitors selling similar or the very same product, so product monopoly is out of the question.  The best option in such situation is to differentiate your business the right way.

Online brand protection – not just for the big players

People talk about branding and automatically associate it with multinational companies – that doesn’t need to be the case, especially online.  Even the smallest business has the opportunity to ring fence their brand online and it can be beneficial to do so.

Internet marketing is business, not just search engine algorithms

15th January 2008 | Published in Internet Marketing, Small Business Marketing

I find it amusing that the Internet marketing industry is so preoccupied with search engine algorithms (which, admittedly, are an important part of the online marketing world), but rarely give even lip service to other areas of business.

Local Marketing Tips For Small Businesses

19th December 2007 | Published in Local Marketing, Small Business Marketing

When it comes to the art of marketing many people seem to know random tips and have opinions about it but the people who really knows what works and what are the steps to take a small business from zero to success are not going to hand over all of their years of hard work [...]