The rise of IPTV

15th January 2009 | Published in Television Advertising

The aerial has long since made way for the satellite dish, but it appears that it may soon succumb to the onslaught of television from the internet - or IPTV.

Opportunity for advertisers with Yahoo announcement

8th January 2009 | Published in Television Advertising

Online advertisers could be able to take advantage of a new product from Yahoo.

Online TV viewers interact more with media

2nd December 2008 | Published in Television Advertising

More than one in ten young adults watches TV online at least once a week, according to new research from Knowledge Networks.

Virgin Media ondemand service gains popularity

3rd November 2008 | Published in Television Advertising

Virgin Media has reported an increase in the number of people who use its on-demand TV service.

ITV to trial ad placement technology

1st November 2008 | Published in Television Advertising

Broadcaster ITV is to trial new advertising technology that will embed adverts into TV programmes.

Ofcom introduces broadcasting ad changes

Ofcom has published a new set of television advertising regulations.
The Advertising Code changes will see the removal of the requirement for a 20 minute interval between advertising breaks in programmes.

Cilla Black fronts LV= TV advert for 2nd time

23rd July 2008 | Published in Television Advertising

Cilla Black has been selected to front the latest over-50s marketing campaign from LV=.
This is the second campaign headed by the legendary TV presenter and singer and carries the tagline ‘look after what you love’.

BT adverts cleared by ASA

23rd July 2008 | Published in Television Advertising

Two BT television adverts have been cleared by the Advertising Standards Authority (ASA).
One advert, for BT’s business customer 24.7 IT and communications support, shows gremlins chewing through office cables and causing mayhem in a late night office.

TV marketing ’set to move online’

8th July 2008 | Published in Internet Marketing, Television Advertising

TV advertising could soon be moving online as a growing number of viewers turn to the internet for programming, according to Screen Digest.
As more and more users tap into online content, the internet is set for a “very big increase” in usage and also marketing opportunities, it has been claimed.

Climate change campaigns ‘must be compelling’

27th June 2008 | Published in Television Advertising

Campaigns aimed at encouraging people to adopt behaviours that will help to stall or slow climate change should be more “compelling”, a new study claims.
A new report by the National Endowment for Science, Technology and the Arts (Nesta) suggests that “miserable” and “gloomy” government climate change campaigns are failing and more positive schemes are needed [...]