Maximuscle has thrown its weight behind Five’s relaunch of popular game show Superstars.
The nutrition firm will fill the opening and closing credits, as well as providing break bumpers, reports Brand Republic.

Restaurant chain SwedishVegas is looking to harness the power of social networking as part of its latest promotional initiative.
However, far from creating its own online environment, the franchise is instead bringing social media into the real world.

Love it or hate it, the ninth series of Big Brother kicks off on June 5th, with Virgin Media again sponsoring the series this year.
The multiplay media brand has now unveiled its ident campaign for Big Brother 9, focusing on ordinary people making unusual use of its services.

Honda achieved what may be the high point of its Difficult is Worth Doing campaign on May 29th.
Unbranded advertisements over the preceding days had alerted viewers to the fact that a live commercial was due to take place at 20:10 BST on Channel 4.

Sony’s eye-catching “Foam City” campaign has moved on to product-specific advertisements.
Following previous commercials which featured bouncy balls, paint explosions and giant rabbits made of modelling clay, the latest instalment in the “like.no.other” series buries the streets of Miami in lightweight foam.

Search portal Google has recommended television as the ideal medium through which to reach unfamiliar customers.
The comments come in an Inside AdWords blog post as Google announces the US roll-out of its Google TV Ads service.

The new television commercial for BT’s business broadband services has a few stars besides Dragons’ Den panellist Peter Jones.
BT has revealed that 80s film stars the Gremlins are also to play a crucial role in the 90-second commercial.

Dragons’ Den judge Peter Jones is the second celebrity to feature in an advertisement for BT’s business services.
The company has announced that the investor is to succeed chef Gordon Ramsay in the series of television commercials.