Comments for Zero Strategy - Marketing News http://www.zerostrategy.com Marketing News and Discussions Sat, 05 Jul 2008 10:04:49 +0000 http://wordpress.org/?v=2.3.3 Comment on Firms ‘miss out on SEO’ by Marketing Guy http://www.zerostrategy.com/search-engine-optimisation/firms-miss-out-on-seo/#comment-27 Marketing Guy Fri, 04 Jul 2008 14:49:12 +0000 http://www.zerostrategy.com/search-engine-optimisation/firms-miss-out-on-seo/#comment-27 What a pile of horse shit. Blog marketing and social networking aren't areas of SEO - they are marketing channels in their own right and neither are a prerequisite for SEO success. Sounds like an agency just playing up the importance of these areas simply because they decided to offer blog marketing and SMO services. Companies should market themselves by differentiating themselves from their competitors - yes. But don't simply make bold claims in order to change some obscure consumer perception of the situation. What a pile of horse shit.

Blog marketing and social networking aren’t areas of SEO - they are marketing channels in their own right and neither are a prerequisite for SEO success.

Sounds like an agency just playing up the importance of these areas simply because they decided to offer blog marketing and SMO services.

Companies should market themselves by differentiating themselves from their competitors - yes. But don’t simply make bold claims in order to change some obscure consumer perception of the situation.

]]> Comment on BT advert ‘to feature Gremlins’ by Marketing Guy http://www.zerostrategy.com/television-advertising/bt-advert-to-feature-gremlins/#comment-26 Marketing Guy Thu, 03 Jul 2008 16:14:24 +0000 http://www.zerostrategy.com/television-advertising/bt-advert-to-feature-gremlins/#comment-26 Just saw this advert tonight - was pretty cool! Can't beat that Gremlins theme tune! Just saw this advert tonight - was pretty cool! Can’t beat that Gremlins theme tune!

]]> Comment on Burger King to launch £95 burger by Marketing Guy http://www.zerostrategy.com/viral-marketing/burger-king-to-launch-95-burger/#comment-25 Marketing Guy Wed, 25 Jun 2008 19:22:05 +0000 http://www.zerostrategy.com/viral-marketing/burger-king-to-launch-95-burger/#comment-25 I so want to buy one. I'm just not sure if the incompetent fools that work behind the counter are responsible enough to create a £95 burger! I so want to buy one. I’m just not sure if the incompetent fools that work behind the counter are responsible enough to create a £95 burger!

]]> Comment on 28% view search marketing in positive light by Marketing Guy http://www.zerostrategy.com/internet-marketing/28-view-search-marketing-in-positive-light/#comment-24 Marketing Guy Wed, 25 Jun 2008 19:21:04 +0000 http://www.zerostrategy.com/internet-marketing/28-view-search-marketing-in-positive-light/#comment-24 I still think this is a pretty low amount (I guess the article talks about PPC over SEO) - think about it - 72% of people DON'T view these ads in a positive light! I still think this is a pretty low amount (I guess the article talks about PPC over SEO) - think about it - 72% of people DON’T view these ads in a positive light!

]]> Comment on Apple unveils iMac update by The importance of disclosure and managing client expectations http://www.zerostrategy.com/marketing-news/apple-unveils-imac-update/#comment-11 The importance of disclosure and managing client expectations Tue, 29 Apr 2008 16:38:00 +0000 http://www.zerostrategy.com/marketing-news/apple-unveils-imac-update/#comment-11 [...] Zero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers.  “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”. [...] […] Zero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers.  “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”. […]

]]> Comment on Online brand protection – not just for the big players by Eamon http://www.zerostrategy.com/brand-reputation-management/online-brand-protection-%e2%80%93-not-just-for-the-big-players/#comment-4 Eamon Thu, 14 Feb 2008 22:20:17 +0000 http://www.zerostrategy.com/brand-reputation-management/online-brand-protection-%e2%80%93-not-just-for-the-big-players/#comment-4 These two last URLs look really useful (checked out first one). These two last URLs look really useful (checked out first one).

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