Firms warned not to cut back on digital marketing

Cutting back on digital media is the “last thing” businesses should be thinking about, an industry expert has advised.

Andy Cummins, managing director of CJV Digital, said that in the current economic climate, it is the companies who increase their advertising and marketing who will come out stronger and survive the financial downturn.

He also pointed out that having a corporate website means that a business is effectively open 24 hours a day, seven days a week.

“We’re all spending more time as consumers on a PC than a TV and we are receiving shed loads of emails and sending and receiving numerous texts,” Mr Cummins said.

“Businesses are not positioning themselves to accept enquiries through tools the consumer is using on a daily basis.”

According to the October 2008 E-consultancy Internet Statistics Compendium, there are more than 38 million internet users in the UK, comprising 3.5 per cent of web users across the world.