dotMailer undertakes rebranding

Email marketing agency dotMailer has rebranded itself and is expanding into new areas of online marketing.

It will now not only offer direct email marketing, but also other services such as search engine optimisation.

According to reports in Net Imperative, the company’s main rebranding drive has been an increased demand for integrated marketing techniques among clients.

Tink Taylor, business development director at dotMailer, claims that the new holistic approach will help support customer demands.

She said: “Brands are increasingly taking an integrated approach to digital marketing, to maximise effective targeting and increase ROI.

“We are perfectly placed to position dotMailer as a leading digital marketing consultancy and grow the company in line with the needs of our clients.”

However, earlier this month Ms Taylor underlined the importance of email marketing for a firm’s own branding, claiming that the service can help “preserve and uphold” a brand.