Email marketing increases brand awareness

Email marketing increases brand awareness by nine per cent during the launch of a new product, a new study has found.

According to a study by Unilever, eCircle and GfK, using online marketing platforms doubles the chance of purchase and increases “aid recall” by five per cent.

The survey showed that 40 per cent of respondents would consider purchasing a product that has been promoted via email marketing the next time they went shopping, while over 29 per cent said they would redeem an online voucher.

Susanne Kuechlin, brand manager for Knorr, told Precision Marketing: “The results show that email marketing is ideally suited for brand advertising and awareness, especially for a product launch email in a meaningful component of the media mix that draws customers directly into the shops.”

A report recently released by E-consultancy stated that the market for email services and online platforms will grow by 24 per cent this year.