Zero Strategy - Marketing News

Firms ‘miss out on SEO’

Marketing Guy — Fri, 04 Jul 2008 14:45:27 +0000

Firms are ignoring key areas of search engine optimisation (SEO), one expert has claimed.

According to Justin James of TechRepublic, businesses are missing out on saving money in other areas of digital marketing by ignoring simple SEO.

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Firms hail benefits of natural search marketing

Marketing Guy — Fri, 04 Jul 2008 14:44:24 +0000

More than half of firms rate internet marketing using natural search as “very effective”, according to new research.

Some 79 per cent of firms use natural search marketing - using search engine optimisation (SEO) - to drive sales of their products, according to figures from eConsultancy.

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Comparison sites outsource online marketing

Marketing Guy — Fri, 04 Jul 2008 14:43:33 +0000

moneysupermarket.com and travelsupermarket.com have decided to appoint a new agency to drive its digital marketing campaign.

Search engine marketing firm Efficient Frontier will take command of driving the websites’ complex and multi-faceted internet marketing campaigns.

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Advertisers may reconsider PPC

Marketing Guy — Thu, 03 Jul 2008 16:13:22 +0000

Online marketing using pay-per-click (PPC) may soon be replaced by pay-per-action, it has been claimed.

Businesses and search engines earn money through PPC according to the number of unique users that click through to the targeted page.

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Figures suggest bolstering of digital marketing

Marketing Guy — Thu, 03 Jul 2008 16:12:45 +0000

Businesses seem to be bolstering their chances of survival throughout the credit crunch with digital marketing, Digital Marketing Group’s financial results have suggested.

The online marketing firm announced pre-tax profits of £2.15 million for the 12 months to March, which is an increase of more than £1 million compared to the previous year.

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Honda in summer digital marketing push

Marketing Guy — Thu, 03 Jul 2008 16:12:24 +0000

Honda has announced that it is launching a new advertising campaign to encourage people to go for a drive in a Honda this summer.

The car manufacturer’s campaign will use a combination of direct and digital marketing with the intention of leaving a “lasting impression” of the brand’s passion for driving.

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SMG look to boost online marketing revenue

Marketing Guy — Thu, 03 Jul 2008 16:11:19 +0000

Scottish broadcaster SMG is hoping to boost its digital marketing revenue when it launches its new online media player, it has been revealed.

The new on-demand television service will allow users to watch TV shows over the internet, which the company hopes to support with a classified advertising campaign.

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Jazz festival gets its groove on online

Marketing Guy — Mon, 30 Jun 2008 13:05:53 +0000

This year’s Birmingham Jazz Festival has embraced online marketing to reach its audience, it has been revealed.

Following in the footsteps of larger and more popular festivals such as Glastonbury and V, the 24th Birmingham Jazz Festival is hoping to keep fans informed and raise awareness through its website.

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Retail sector ‘worst for humanising image’

Marketing Guy — Mon, 30 Jun 2008 13:04:54 +0000

The retail sector has the worst performance when it comes to marketing communications, according to Red Lorry Yellow Lorry.

According to research by the brand language specialists, businesses in the retail sector lag behind all other industries in its efforts to “humanise their image”.

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£4 billion growth forecast for online commerce by 2011

Marketing Guy — Mon, 30 Jun 2008 13:03:36 +0000

Online commerce is expected to be worth more than £4 billion by 2011, according to web consultants WSI.

However, Ron Arthur, president of WSI, claims that the continued expansion into online marketing is likely to make the market increasingly competitive.

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