Both the Labour Party and the Conservative Party are thought to be reconsidering their marketing strategies, it has been revealed.
Research by Nielsen show that the political parties have invested heavily in marketing prior to the last election in 2005.
Labour spent an estimated £1.3 million between January and May on direct mail, while the Conservatives spent £5.2 million, figures suggest.
According to Brand Republic, both parties are keen on pressing ahead with new online marketing strategies.
The Tories recently launched a new website, which included an official blog site and behind-the-scenes videos.
Meanwhile the Labour Party’s marketing push follows the potentially damaging resignation of transport minister Ruth Kelly immediately after Gordon Brown’s speech at the conference in Manchester last week.
The Conservative Party’s review of its direct marketing account is currently being handled by AAR and is valued at around £4.4 million.