Marketers need more than isolated strategies

Internet marketers should use multiple methods as part of their campaign strategies instead of relying solely on isolated techniques, an expert has advised.

Marketing guru Miguel Todaro pointed out that conventional advice centres on effective use of search engine optimisation, but this does not provide solutions for a long-term strategy.

Speaking at the launch of his new book Internet Marketing Methods Revealed, Mr Todaro also stressed that the internet should play a crucial part of an overall plan, with clearly-defined parameters.

He noted internet marketing is an excellent tool that really works, but as long as it is part of an overall online marketing plan developed with strong metrics.

Mr Todaro also said that marketers and developers have real professional challenges that won’t be resolved by “the execution of independent actions”.

“It isn’t my intention to make them experts in different professional grounds, but to understand the challenges for all of them in diverse levels,” he commented.