Apple unveils iMac update
An updated version of the iMac has been announced by Apple, with the firm stressing the environmental friendliness of the device.
With “professional grade” aluminium used in the outer case and scratch-resistant glass also in evidence, Apple asserts that the durability and recyclability of the materials used makes the new iMac a suitable choice for eco-conscious computing enthusiasts.
Meanwhile, existing computer equipment - whether it be a PC or Mac - can be recycled for free by anyone purchasing the new iMac.
Following the purchase, energy usage is also promised as being among the most efficient possible from a computer system thanks to the iMac’s EnergyStar 4.0 certification.
However, Apple may wish to be careful before making any eco-friendly claims of the device in advertisements.
Environmentally focused publication BusinessGreen explains that the UK’s Advertising Standards Authority is currently launching an investigation into claims of ‘greenwashing’ among advertisers.
This is where a product is described in exaggerated terms with respect to its impact on the environment.
Comments
Leave a Comment...
Related Posts...
- June 30, 2009 -- ‘Evolution’ in mobile usage spurring increased adspend
- February 23, 2009 -- ASA ‘will police online promotions’
- January 27, 2009 -- MSN Mobile providing music
- December 20, 2008 -- Next year’s email marketing to be tougher
- December 16, 2008 -- Brits taking to email marketing
- November 28, 2008 -- ASA bans T-Mobile ads
- November 18, 2008 -- Social email marketing loses favour with 22% of consumers
- November 7, 2008 -- Smartphone sales to soar in 2009
- November 2, 2008 -- T-Mobile ad falls foul of ASA
- August 12, 2008 -- Social networking marketing boost for new website
- July 23, 2008 -- BT adverts cleared by ASA
- July 8, 2008 -- ‘Clarity’ needed from broadband advertising
- June 27, 2008 -- Climate change campaigns ‘must be compelling’
- May 14, 2008 -- Cosmetics commercials ‘comply with the code’
- May 1, 2008 -- Sex and violence ‘chief concerns’
[...] Zero Strategy report today that Business Green have noted that the Advertising Standards Authority (UK) is currently launching an investigation into claims of “greenwashing” amongst advertisers. “Greenwashing” is process of exaggerating the environmental benefits of a product in order to sell it more “effectively”. [...]