Continued online investment ‘will pay after recession’

Those firms that continued to invest in raising their online presence will come out of the recession on top, it has been suggested.

Writing for Econsultancy, Kevin Gibbons claimed that such companies will emerge from the economic downturn in good stead in terms of both search engine ranking pages as well as in business.

“If times are tougher than usual, chances are some of the competition will be cutting back on their marketing spend, both online and off,” he says.

Mr Gibbons believes that now could be a good time to move ahead of those organisations that are not spending so they can get the customers once the recession is over.

He adds that a good search engine optimisation company will have numerous options to cater for different budgets as well as tailored tactics to fit diverse business types.

Econsultancy and Adestra’s Email Census 2009 revealed earlier this month that email is a vital tool for marketers during the downturn.