‘New leaders’ in tangible online marketing

New technologies are helping to provide tangible results for online marketers compared with conventional techniques such as search engine optimisation (SEO), it has been claimed.

The assertion comes ahead of the Online Marketing and Media Show (OMMS) after a survey was conducted by the organisers.

Sally Maltby, event director for OMMS 2008, says: “Marketers want to invest their marketing budget where they can get tangible, clear results.

“Historically, search, SEO and pay per click campaigns have been the leaders for this reason.”

More than one in three respondents anticipate spending at least a quarter of their advertising budget on online campaigns in the coming year.

But a growing focus is reported on viral marketing and social media, rather than banner advertisements.

Ms Maltby predicts this trend to continue as more tangible reporting mechanisms are adopted for advertising on social networks.

The OMMS show represents an extension of the Online Marketing Show to include for the first time the role played by the media in marketing communications and is due to take place on June 24th and 25th.