MSN and moneysupermarket.com agree new online deal

Moneysupermarket.com has reached a new digital agreement with MSN Money that will see its financial services tools appearing on the website.

In a move that will see both companies benefit from the digital marketing potential, the financial comparison website will also offer a weekly column offering consumers advice, beginning in July.

Phil Coxon, head of partnerships at Microsoft Advertising, underlined the importance of good brand associations when it comes to financial matters.

He said: “Moneysupermarket.com has great consumer insight into the market and provides users with a wide choice of offers online.

“With the current economic situation increasing cost pressures on consumers, people are much more concerned with how they spend their money and it is important for them to have a trustworthy brand to turn to for advice.”

Consumers will now be able to select from a range of comparison tools and best buy tables to meet their financial needs through MSN Money.