P&V Holidays seeks higher profile in UK

A pay-per-click campaign aims to raise the profile of travel operator P&V Holidays in the UK.

The company plans to place banner advertisements on major travel portals, as well as the travel pages of the Times Online website.

Head of acquisition for Europe Anne-Lise Seurat comments: “We want to increase our footprint in Britain.”

Advertisements which form part of the campaign are set to focus on the availability of self-catering holidays across Europe.

Locations such as France, Spain and Italy are all to be featured, with beach, city and rural settings all covered.

France is to be the initial area of focus, however, as a two-month family-oriented initiative highlights the firm’s provision of summer holidays to the country.

P&V Holidays also operates an email newsletter to keep its customers abreast of the latest developments and special offers.

In order to receive this, visitors to the website must complete a registration form supplying their contact details.