Yahoo! getting ready for advertisement spend improvement

Yahoo! has made significant investments and has managed its costs aggressively, so when advertiser spending improves, it will be well positioned to come out stronger, it has been claimed.

Speaking as the company released its fourth quarter and full-year 2008 financial results, Yahoo! chief executive officer (CEO) Carol Bartz admitted that there is still work to do but he was excited by the body’s opportunities.

“Despite the challenging economic environment, Yahoo! delivered adjusted operating cash flow above the midpoint of guidance for the fourth quarter,” Ms Bartz said.

He added that he was “encouraged by the tremendous innovation and momentum” he has seen since he joined the company as CEO.

Yahoo! revenues stood at $1,806 million (£1.27 billion) for the fourth quarter of 2008, which was a one per cent decrease from the same period in the previous year.

David Filo and Jerry Yang, both PhD students at Stanford University, were the founding members of Yahoo!.