Firms ’should maximise site usability during recession’

Companies should be looking to get the most out of their websites this year by maximising its usability to gain exposure during the recession when marketing and online budgets will be cut, it has been claimed.

For both this year and the next, the most important thing for a business to get right is the website, commented Steve Simmonds, business manager at Design UK, making his comments at Technology for Marketing & Advertising 2009.

He said it is imperative for organisations to make the site work and they should make the most out of what they have already.

Mr Simmonds added that “rather than doing a complete rebuild, get someone to spend some money on making it work better and increasing information by ten per cent”.

Design UK is a digital agency that develops measurable value for clients, such as Odeon, Selfridges and Jaeger, and looks to deliver online success for them.