Performance based advertising to do well in 2009

Advertisers will be looking to performance-based types of marketing this year as the recession continues to affect organisations across the world, according to new research.

The Vertical Search (B2B) Report 2009, produced by Econsultancy and sponsored by Convera, looks into the positives of sector-specific search engines for advertisers as well as publishers.

A total of 67 per cent of respondents to a survey said that the major pro for vertical search engines is the “need to find information quickly” factor, from the view of business users.

Digital marketing professionals are more likely to use widgets for customised business information and online marketing than they were a year ago, according to the report.

Overall, 47 per cent of respondents said they are more likely to use widgets, compared to 35 per cent one year ago.

“Publishers are facing extremely challenging times and … need to think about how they can adapt to trends such as the growing appeal of performance-based advertising,” commented Linus Gregoriadis, Econsultancy’s research director.

Earlier this month, Econsultancy announced a new lineup of internet marketing and ecommerce training courses for this year.