ASA ‘will police online promotions’

The Advertising Standards Authority is set to police online promotions, one report suggests.

It will be carried out using the Committee of Advertising Practice (Cap) non-broadcast rules, which cover print and direct marketing campaigns, Marketing Week states.

The Digital Media Group is said to be preparing the paper, which is expected to rule that online advertising to children “should be policed under existing Cap non-broadcast rules”.

Under the current code, any advertising must not contain anything which may harm children either mentally, physically or morally, the website states.

The Department for Culture, Media and Sport and the Department for Business, Enterprise & Regulatory Reform recently found that next generation networks are needed to secure Britain at the forefront of the worldwide digital economy.

Furthermore, they believe universal access to broadband and a digital future are also needed, alongside the modernisation of wireless radio spectrum holdings.